If you are a seasoned webmaster you no doubt know the power and importance of proper search engine optimization (SEO). But SEO is not that easy a skill to conquer, and a confusing one at that. Much like getting opinions from doctors, query five different so-called “SEO experts” on the best practices and you’ll likely get five different answers. And so it is.
In my mind, securing a strong ranking in the Google search positions means coming to terms with the Holy Trinity of High Rankings, that is SEO, link development and content. There are many methods for rising up …

If you read through some of the webmaster forums, you’ll find this scenario happening over and over again: A new webmaster creates a site that within a week or so gets indexed by Google with strong rankings for many of its top keywords, only to have those same lofty rankings come crashing down into the search neverland just a few weeks or a month later.

My take on this is that if you have a brand-new, never-been-used domain name and you build a website on it, Google will give you a grace or a honeymoon period during which time your …